Not too long ago, I was approached for help to feature this special movement spearheaded by a group of NUS Business students working on their FYP - Yes, those were the painful days. Good luck to the team, FYP is but the beginning of a new chapter beyond textbooks. :)
One full year has passed since I did my part for TheStraits Times School Pocket Money Fund, here's another way to contribute.
What is #DoGoodWithFood?
Do Good With
Food, or DGWF for short, is a novel social venture that seeks to utilise social
media to feed the hungry children in Singapore. DGWF is
born out of two elements. The first element involves building a community of
passionate individuals who wish to do their part for the less fortunate. The
second element consists of leveraging on the current trend of capturing
food-related photos and uploading them on various social media platforms. DGWF
hopes to combine these two elements to build a strong and sustainable community
in order to solicit the much-needed funds that will be donated to its
beneficiaries. DGWF’s current beneficiary is The Straits Times School Pocket
Money Fund.
How does
it work?
The DGWF website (www.dogoodwithfood.com.sg) will be able to collate the posts on
mainstream social media platforms
that are either tagged with #dogoodwithfood / #dgwf , or uploaded through our mobile app.
1. Uploading through the Hashtagging Method:
·
Facebook
Due to the intrinsic privacy settings of
Facebook, DGWF may not be able to crawl food photos from an individual’s
personal profile page. However, you can choose to ‘Like’ Do Good With Food’s
Facebook page, subsequently upload and tag your food photos through it.
· Twitter & Instagram
Both
Twitter and Instagram users have to ensure that their accounts are public as
the system would not be able to detect photos from private accounts. Twitter
users can attach their food photos in their tweets and include #dgwf in the comments section. On the
same token, Instagram users can simply include #dgwf in their photo captions.
2. Uploading through the
DGWF app:
Alternatively,
you may choose to download the DGWF mobile app instead. The app will simplify
the entire process, where users can take a food photo and upload it instantly
onto the DGWF website. The DGWF app is scheduled to be out at the start of the
Chinese New Year period. Simply search “DGWF” in the Apple App Store, install
the app and start using it. Additional functions and features will be available
from time to time, so do not forget to update the app regularly!
After
uploading your photos, do visit the DGWF website to discover new tasty treats
by viewing the collection
of food pictures and buzz posted
by other online community users.
How you can help during
this Chinese New Year
During this
Chinese New Year, you can help do some good by uploading your food photos to
DGWF’s website through a campaign that runs from 9th February to 8th
March 2013. For every successful photo entry uploaded using the mobile app or
tagged with the caption #dogoodwithfood
(or #dgwf), 10¢ will be donated to The
Straits Times School Pocket Money Fund to help the needy students, which is
capped at $1,388. You will be able to track the total amount of donations
collected through a counter on the website. In addition, mobile app users will receive
a Thank You notification for every successful upload.
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