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Do Good With Food: Feed someone this festive season!

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Not too long ago, I was approached for help to feature this special movement spearheaded by a group of NUS Business students working on their FYP - Yes, those were the painful days. Good luck to the team, FYP is but the beginning of a new chapter beyond textbooks. :) 


One full year has passed since I did my part for TheStraits Times School Pocket Money Fund, here's another way to contribute.


What is #DoGoodWithFood? 

Do Good With Food, or DGWF for short, is a novel social venture that seeks to utilise social media to feed the hungry children in Singapore. DGWF is born out of two elements. The first element involves building a community of passionate individuals who wish to do their part for the less fortunate. The second element consists of leveraging on the current trend of capturing food-related photos and uploading them on various social media platforms. DGWF hopes to combine these two elements to build a strong and sustainable community in order to solicit the much-needed funds that will be donated to its beneficiaries. DGWF’s current beneficiary is The Straits Times School Pocket Money Fund.


How does it work?

The DGWF website (www.dogoodwithfood.com.sg) will be able to collate the posts on mainstream social media platforms that are either tagged with #dogoodwithfood / #dgwf , or uploaded through our mobile app.
1. Uploading through the Hashtagging Method:




·         Facebook
Due to the intrinsic privacy settings of Facebook, DGWF may not be able to crawl food photos from an individual’s personal profile page. However, you can choose to ‘Like’ Do Good With Food’s Facebook page, subsequently upload and tag your food photos through it.


·         Twitter & Instagram
Both Twitter and Instagram users have to ensure that their accounts are public as the system would not be able to detect photos from private accounts. Twitter users can attach their food photos in their tweets and include #dgwf in the comments section. On the same token, Instagram users can simply include #dgwf in their photo captions.

2. Uploading through the DGWF app:
Alternatively, you may choose to download the DGWF mobile app instead. The app will simplify the entire process, where users can take a food photo and upload it instantly onto the DGWF website. The DGWF app is scheduled to be out at the start of the Chinese New Year period. Simply search “DGWF” in the Apple App Store, install the app and start using it. Additional functions and features will be available from time to time, so do not forget to update the app regularly!



After uploading your photos, do visit the DGWF website to discover new tasty treats by viewing the collection of food pictures and buzz posted by other online community users.




How you can help during this Chinese New Year




During this Chinese New Year, you can help do some good by uploading your food photos to DGWF’s website through a campaign that runs from 9th February to 8th March 2013. For every successful photo entry uploaded using the mobile app or tagged with the caption #dogoodwithfood (or #dgwf), 10¢ will be donated to The Straits Times School Pocket Money Fund to help the needy students, which is capped at $1,388. You will be able to track the total amount of donations collected through a counter on the website. In addition, mobile app users will receive a Thank You notification for every successful upload.



A foodie born to eat, shop and travel. Forced to work.

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